Content standards

Publishing responsibility

If you publish a listing, Personal Site, agency profile, or other public content on Red Pages, you are responsible for ensuring that it is accurate, current, lawful, non-deceptive, and authorised.

You must have the right to publish all text, images, videos, branding, contact details, and other material included in that content.

Accuracy and anti-false-advertising rule

Published content must not contain false, deceptive, misleading, or materially incomplete information.

This includes false or misleading statements about:

• who the provider is
• whether the advertised person is the person who will attend
• age eligibility or work eligibility
• location or service area
• availability
• services offered
• pricing, fees, or mandatory extras
• photos, appearance, identity, or recentness of the material shown

Red Pages may remove content that creates a misleading overall impression even if individual statements are technically true.

Identity, impersonation, and representation

You must not impersonate another provider, agency, business, or other person or entity.

You must not use another person's name, image, likeness, branding, reputation, or contact details in a way that is likely to confuse, mislead, or deceive.

Red Pages supports accurate and lawful representation. Listings and Personal Sites must not give a false impression about who controls the content, whether a listing is managed independently or by an agency, or who will provide the advertised service.

Photos, videos, and likeness consent

• Photos and videos must depict the person who will provide the advertised service, or otherwise be clearly and honestly presented.
• They must be published with the consent of every identifiable person shown.
• They must be used with the permission of the rights holder.
• They must not be stolen, copied, scraped, or reused without authority.
• They must not be materially edited in a way that misleads users about identity, appearance, age, body, location, or available services.

Red Pages may require evidence of consent, authorship, licensing, or authority to publish media.

AI-generated and heavily edited media

Red Pages does not permit AI-generated images, composites, or materially altered media to be used in a way that makes a fictional, edited, or substituted person appear to be the advertised provider.

If an image looks like a real photo of a person, it must be an actual photo of the provider offering the service.

AI-generated images may be used only where they do not depict a real-looking provider photo, such as clearly illustrative images or clearly non-photographic avatars, and they must not create a false impression about identity, appearance, or availability.

Safer-sex rule

Red Pages promotes safer-sex practices. Listings must not advertise, request, encourage, suggest, or imply that sexual services are available without condom use or other appropriate barrier protection where relevant.

Content that conflicts with this rule may be rejected, removed, or escalated for further review.

Illegal, exploitative, coercive, or underage-related content

Red Pages has zero tolerance for content involving or suggesting:

• minors or underage persons
• coercion, trafficking, exploitation, or lack of consent
• impersonation for fraud or abuse
• non-consensual intimate imagery
• unlawful or prohibited services
• any other unlawful or objectionable material

Red Pages may remove such content immediately, preserve relevant records, and report matters to authorities where appropriate.

Location, availability, and pricing transparency

Listings must not mislead users about where services are offered, whether the person shown and described in the listing is genuinely available, what is included, or what pricing applies.

Pricing is optional. If pricing is published, it must not be false, baiting, or materially incomplete in a way that misleads users about the likely cost.

Eligibility and authority

The provider is responsible for meeting any age and work eligibility requirements that apply to the services being offered.

People publishing listings are responsible for ensuring that the content they publish on Red Pages is lawful and authorised, including not advertising an underage provider or publishing content without the necessary authority.

Listings must reflect genuine services the provider personally offers. Listings whose substantive offering is only pre-recorded videos, photos, streams-on-demand, subscription feeds, or other pre-recorded content are not allowed. Where online services are listed, they must be live individual sessions offered alongside in-person services.

Reporting, review, and enforcement

Users can report listings, Personal Sites, agency profiles, or media for reasons including:

• fake or misleading information
• stolen or unauthorised photos
• impersonation
• unlawful or exploitative content
• underage concerns
• safer-sex rule breaches

Red Pages may:

• request clarification or evidence
• temporarily restrict a listing, Personal Site, or agency profile while reviewing a complaint
• require corrections
• remove individual items of content
• remove an entire listing, Personal Site, or agency profile
• suspend or terminate accounts
• preserve information relevant to serious complaints or legal obligations

When reviewing fake-ad or stolen-photo complaints, Red Pages assesses the matter case by case and may ask for additional evidence, such as more photos or direct communication, before deciding what action to take.

Repeated breaches, serious deception, or attempts to evade enforcement may result in stronger action. You must not attempt to avoid enforcement by creating replacement accounts, reposting removed material, changing only superficial details of deceptive content, or shifting a listing between accounts in order to defeat review.

Red Pages aims to review reports as quickly as reasonably possible, with higher priority given to underage, exploitation, impersonation, stolen-photo, and other urgent safety matters.

• urgent safety reports: within 24 hours
• impersonation or stolen-photo reports: within 2 business days
• ordinary moderation issues: within 5 business days

These are target review times, not guaranteed final resolution times.